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[...]There are many good sites that explain exactly what they are, how detailed they get and what they are for. A good start for me was the basic Wiki:You are not allowed to view links. Register or Login
Puppetmaster – A puppetmaster or "PM" is an individual involved in designing and/or running an ARG. Puppetmasters are simultaneously allies and adversaries to the player base, creating obstacles and providing resources for overcoming them in the course of telling the game's story. Puppetmasters generally remain behind the curtain while a game is running.[3] The real identity of puppet masters may or may not be known ahead of time.