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finfinTopic starter

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MICHAEL JACKSON ESTATE
JOINS PEPSI!
Deal with the Devil?



Michael Jackson's Estate has just made a huge deal with Pepsi -- the company whose 1984 commercial arguably ruined his life, and some say it's a deal with the devil.

You'll recall, MJ's hair famously caught fire during a pyrotechnic mishap while filming the commercial -- causing severe burns on his scalp that led MJ to become a hardcore prescription drug addict ... and that addiction eventually led him to Dr. Conrad Murray.
The MJ Estate feels Pepsi is the right company to join forces with for a couple of reasons.  First, Michael himself worked with Pepsi twice after the incident, once in 1988 and again in 1991, so the singer obviously didn't hold a grudge. And a spokesperson for the estate tells us, "We're here to market the 'Bad' album and Pepsi is the most effective place to do it."



But lots of people blame the Pepsi shoot for putting MJ on a drug-fueled path of self-destruction -- including one of the singer's former managers Frank Cascio, who said MJ was introduced to Demerol (a heroin-like opioid) following the accident ... to help deal with the pain.

The Jackson/Pepsi promotion will vary country-to-country -- but will include a TV commercial, special edition cans with Jackson's image, and chances to win downloadable remixes of Jackson's songs.
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"Consciousness expresses itself through creation. This world we live in is the dance of the creator." Michael Jackson

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GINAFELICIA

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I for one do not want to see MJ's image on a can.
And what's this thing of marketing the Bad album? What about the unreleased songs?
Last Edit: May 03, 2012, 02:55:33 PM by GINAFELICIA
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PureLove

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I liked TMZ's article.

MICHAEL JACKSON ESTATE JOINS PEPSI!
Deal with the Devil?

We talked a lot about that Pepsi burn was created by illuminati and it was a warning to Michael. And TMZ's article is connecting the "accident" with the devil = illuminati
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bec

Devil in disguise maybe. I think the burn was a hoax.
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Adi

Press release on michaeljackson.com

Some interesting use of words......  :icon_cool:

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MJ ESTATE AND PEPSI PARTNERSHIP TO CELEBRATE BAD 25

Michael's Iconic Image to Be Featured on One Billion Pepsi Cans in More than 20 Countries;
China is First Market to Launch
Celebrates 25th Anniversary of Michael Jackson's Multi-platinum Album, BAD

PURCHASE, N.Y., May 3, 2012 – Pepsi today announced an exclusive global partnership with the Estate of Michael Jackson as part of its new "Live for Now" campaign, which Pepsi fans around the world will experience in a variety of ways including an engaging retail campaign featuring one billion special edition Michael Jackson Bad 25 Pepsi cans, iconic music, epic live events and opportunities for fans to access special edition merchandise.

The partnership coincides with the 25th anniversary of Jackson's multi-platinum BAD album and record-breaking tour, around which the Michael Jackson Estate and Sony Music have celebratory projects underway.

To celebrate Jackson's incredible contribution to pop music, Pepsi, Sony Music and the Estate of Michael Jackson have teamed up to share new mixes of legendary Michael Jackson music from the BAD album with fans around the world, proving that the King of Pop is not only the world's most iconic artist from the 20th century but also influencing music in the 21st century as well.

Brad Jakeman, president, Global Enjoyment Brands, and chief creative officer, PepsiCo Global Beverages Group, said, "Pepsi has always been at the forefront of pop culture, helping to shape the music landscape. This unique global partnership, around such a legendary music milestone, invites Pepsi fans from around the world to experience Michael Jackson's music in an engaging and very NOW kind of way – it's a model example of how Pepsi's ‘Live for Now' campaign can manifest itself in a way that resonates the world over."

Pepsi will feature iconic silhouette imagery of the King of Pop on cans with the launch of collectible limited edition can designs. Pepsi will also run contests in markets around the world giving fans the opportunity to win merchandise including, a limited number of jackets inspired by the original staff BAD tour jackets and tickets to Michael Jackson THE IMMORTAL World Tour by Cirque du Soleil, the #1 touring show in North America.

"We are thrilled to bring Michael and Pepsi back together, as they were in 1988, to celebrate the 25th anniversary of the BAD album and tour and to put Michael on one billion Pepsi cans – perhaps a Guinness record," commented John Branca and John McClain, co-executors of the Estate of Michael Jackson. Branca and McClain added, "We're excited to see it all come to life."

China and the United States will be among the first Pepsi markets to launch the exclusive Michael Jackson King of Pop activity in 2012, with approximately 20 additional markets in Asia, South America and Europe continuing the international roll-out throughout the rest of the year.

On May 5 in China, a 330ml limited edition can will be available at retail locations nationwide. In addition, from May 15 - June 14, 2012, fans will be encouraged to share photos of their valuable Jackson collections or original artwork celebrating him, for a chance to win tickets to Michael Jackson THE IMMORTAL World Tour by Cirque du Soleil, as part of China's "In Honor of King of Pop MJ" promotion.

Later in May, the U.S. will launch a nationwide retail campaign including a limited edition 16oz. King of Pop Pepsi can, as well as initiate a retail, music-themed promotion.

Frank Cooper, chief marketing officer, Global Consumer Engagement, PepsiCo added, "Michael Jackson will always be the King of Pop, and his music has always inspired fans and artists alike. But, this partnership goes beyond nostalgia and will engage with consumers all around the world with iconic imagery on more than one billion Pepsi cans, digital content and epic, live events, so that they can continue to connect with Jackson's music and honor his legendary impact on entertainment."

Michael Jackson has a long standing relationship with Pepsi spanning more than 25 years. The legendary King of Pop starred in his first Pepsi campaign alongside his brothers in 1983, as part of the Pepsi ‘New Generation' campaign followed by Pepsi's sponsorship of the epic BAD Tour and the iconic "Chase" commercials which served as the impetus for the current reunion. Pepsi also featured Jackson in the ‘Music Icons' commercial that premiered during The X Factor in 2011.

Pepsi's new "Live for Now" campaign is a culmination of extensive global research demonstrating Pepsi fans' desire to capture the excitement of now and live each moment to the fullest. First launched in the U.S. last month, "Live for Now" will come to life through a breadth of global, pop-culture platforms, events and unique partnerships and will begin to roll out globally throughout 2012.
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MJonmind

This thread is similar:

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Last Edit: May 03, 2012, 11:54:18 PM by MJonmind
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RK

Hmmn. A deal with the devil? I'd say yes considering there are 12 to 15 teaspoons of sugar in one of these cans.  It can clean a penny if soaked in it. What is that going to do to a person's insides?  :icon_e_confused:
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pepper

But what about?  :icon_e_wink:

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PureLove

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sweetsunsetwithMJ

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@Bec... now you are making me wonder, if the Pepsi burn was a hoax what I definitely don't rule it out anything could be when it comes to Michael, but...how could it be that Michael was addicted to pain killers due to this fact? This would change the course of the story told by/about Michael !?   :Pulling_hair:   :affraid:

ps: I wish the Pepsi burn had never happened so Michael wouldn't feel so much pain   :-\
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I WANNA BE WHERE YOU ARE!!

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Katie2

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Hmmn. A deal with the devil? I'd say yes considering there are 12 to 15 teaspoons of sugar in one of these cans.  It can clean a penny if soaked in it. What is that going to do to a person's insides?  :icon_e_confused:

I remember it was about 4 years ago and one of my teeth had fallen out, so I decided to do the "teeth rotting in coke" experiment. I put the tooth in a shallow dish of coke and checked up on it every couple of hours. After about four hours the tooth had absorbed the entire contents of the dish O.o imagine whats happening to the peoples teeth who chug on that stuff daily  :/ The marketing scheme is really working on me, I really want one of them cans and I HATE Pepsi, Coca Cola>>>Pepsi
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blankie

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 ??? mmmmmm...strange decision.... ??? Pepsi 's advertising is not a good memory for Michael... :icon_rolleyes: :confused:
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LOVE YOU MORE

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bec

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@Bec... now you are making me wonder, if the Pepsi burn was a hoax what I definitely don't rule it out anything could be when it comes to Michael, but...how could it be that Michael was addicted to pain killers due to this fact? This would change the course of the story told by/about Michael !?   :Pulling_hair:   :affraid:

ps: I wish the Pepsi burn had never happened so Michael wouldn't feel so much pain   :-\


I don't believe MJ was ever addicted to any drug. Ever.
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RK

Which brings me to another thought. If, and I emphasise the if....MJ hoaxed the pepsi burn, then he wouldn't have sued them for the money he donated to the burns wing of the hospital. Cause that is illegal and fraud. So that story would have to be a hoax as well.
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bec

That's just money. It can move around all sorts of ways and be called whatever you want.
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