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No, but seriously. Why close it?
Dodo posted this minutes ago, after not posting since June 2011The 5 Alive Dodo would like to thank you all for your support and love over the last few months, however from today this page will be closing. We hope that you will continue to enjoy 5 Alive and again thank you for all your support.This again proves something unusual. IF this page was destined for the promotion of a drink, why close it? The page appears on UK Coke official site under 5 Alive drinks. This means it was official, but the discussion and all that Dodo said clearly wasn't promotion for the drink. If it was a promotional page then why close it? What was the purpose? If you want to sell the drink, you have to promote it. Why close it?This Facebook page is still on the official UK Coca- Cola page. Look on the right, "Related Links" -> "5 alive on facebook", click and wait to be redirected. It redirects to Dodo's page.You are not allowed to view links. Register or Login
Does sound like somethings's happening behind the scene in hoaxland.TS’s last post was LaToya thanking fans for their support. Now this?And MJ's official page sent out an email saying "Thank you to the fans!"
5 Alive was an ailing brand seemingly destined to a slow death by de-listing. Our brief was to bring 5 Alive back to commercial health. A modest budget meant we needed to exploit the brand’s greatest equity, the brand name itself, 5 Alive. We also had to develop an idea that could live beyond the limited ATL burst we could afford. Our idea started with the most famous extinct creature of them all, the Mauritian Dodo. To symbolise the resurrection of 5 Alive, we would bring the dodo back to life with the help of a crate of 5 Alive. Our dodo sings and body pops along to Don Fardon’s cult funk anthem “I’m Alive”. To magnify our limited media spend we released an Ashley Beedle re-mix of Don Fardon’s “I’m Alive” complete with music video and vinyl release. It created the talkabilty that was essential for the campaign to succeed. The music video was viewed over a quarter of a million times in the first week and the single shot in to the top 20 of the dance charts. Most importantly, year on year sales of 5 Alive are up 24%.