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I'm starting to think that Michael Jackson's comeback is near... Look at this coicidence... Sony new logo VS Moonwalker DVD You are not allowed to view links. Register or Login
Visual case study: Sony Vaio ‘like.no.other’ campaignBy Meg Asaro & Karen D’Silva May 04, 2007Comments (1)Sony Electronics has launched its like.no.other campaign positioning itself as a premium lifestyle consumer brand. This approach corresponds with a growing trend among consumers who are adopting electronics as fashion accessories. Sony’s advertising is intended to appeal to younger demographic that is focused on individuality and self image placing Sony’s Vaio line of Notebook computers on the high-end of the spectrum both in price and perception. Like many other cult-brands (Harley Davidson, Mini Cooper, Bose, Mont Blanc, Etc.) Sony is attempting to appeal to consumers who identify with the Sony brand and value its products as something more than the sum of its parts. Meg Asaro and Karen D’Silva from Spark Visual Research take a closer look at the images used in Sony’s like.no.other campaign.May 07 Case Study: Sony Vaio 'like.no.other' campaignKaren D’SilvaRemember when placing a computer in the shot made the image “high tech”? These days, it’s difficult to imagine a time where you don’t have at least one digital device attached to you in one form or another. Thanks to technology, we can now take our work home or rather bring our life to our work. This UK Sony ad for their Vaio laptop, illustrates the blur we now experience between work and life. Though the image in this ad is intentionally ambiguous, the photograph Iooks to be of a twenty something using her laptop. The laptop is surrounded by props that imply she could be working on a project that was conceived on paper, and will eventually be burned to disc. Or maybe she’s downloading tunes to burn for this week’s imix commute while she catches up on celebrity gossip with her favorite mag. Her body language points to her concentration and determination to get something done. All these variables point to an image we have seen hundreds of times advertising the likes of almost anything from telecommunications to an online department store. Where the image starts to separate from the rest, is the superimposed image of the home. By focusing on the patio door reflection of someone using their laptop, the visual metaphor comes to light. Work and Life have now blurred into one.
:mrgreen: "Make believe like no other" :mrgreen:
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