Quote from: "lovemj4everandever"Coca-Cola signed a 3 year contract with AEG/the O2 in January of 2009. Coca-Cola must be Michael's new sponsor. We all know that Murray is on Michael's team. :D
I didn't know :)
If everyone hasn't seen it I've copied and pasted a copy of the press release from Coca Cola:
The O2 Announces Major New Sponsor: Coca-Cola
AEG Europe, owners and operators of The O2, are delighted to announce that 'Coca-Cola' has become their official pouring rights partner. The three year deal includes both The O2 arena and indigo2, The O2's more intimate 2,300 capacity music venue.
'Coca-Cola' products being served at the venue include 'Coke', 'Diet Coke', 'Coke Zero', 'Sprite', 'Fanta', 'Powerade' and 'Relentless'.
'Coca-Cola' will develop a customer engagement programme with The O2 that will include benefits for consumers at the venue. This will focus on competitions and cross promotions with their consumer website, 'Coke Zone'.
Paul Samuels, Executive Director of Sponsorship at AEG Europe, commented: "I'm thrilled that 'Coca-Cola' have come on board as a founding partner at The O2. Last year The O2 arena sold 1.8 million tickets making it the world's most popular music venue, and since opening over ten million visitors have come through the doors. These figures, along with the great time people have at the venue, will offer 'Coca-Cola' unrivalled brand awareness. We will work closely with 'Coca-Cola' over the next year to help them achieve their customer engagement goals and to maximise all sponsorship opportunities at the venue."
Cathryn Sleight, Marketing Director for Coca-Cola Great Britain, added: "The O2 has firmly put itself on the map as THE entertainment venue in the UK, if not the world. We have seen what other founding partners have achieved at The O2 and CCGB's aim is to ensure we capitalize on our sponsorship. This fantastic opportunity, from provding our wide portfolio of great-tasting drinks to offering exclusve prizes to consumers on 'Coke Zone', opens the channel for us to maximise dialogue with O2 customers. CCGB has had a long association with AEG in the United States and we are pleased to be extending this relationship to the UK."
'Coca-Cola' joins a prestigious list of brands that are commercial partners of The O2. These are adidas, ADT, BMW, Credit Suisse, InBev, NatWest, NEC, Nestle, O2 and Visa.
The sponsorship of the venue is effective immediately.
Also came across this on the 'seeingclues' website. Someone mentioned its a cola campaign in indonesia and has a slightly neverlandesque theme. Not sure if they are connected but you never know.
http://www.youtube.com/watch?v=UnFpWxMq ... r_embedded
Sorry tried to embed it but it didn't seem to want to :oops: