I don't see any connection between the tweets of AllJack5ons, TIAI or TS.
The "MJ army of love"existed as a term before the hoax.
However, watch this twitter account and read some posts back. It's only Marlon and Jermaine posting. The other siblings have their own accounts. (The most funny is poppa Tito.)
Jermaine now put his name in the AllJack5ons twitter account in order to get the account verified. They are complaining about too many fake accounts.
What's the sentence for?
IMO Jermaine wants to take over MJ's fans and transform them into Jackson's fans - the biggest chance ever in their career to considerably grow their fan base.
This twitter use is PR, marketing, customer relationship management and strengthening customer bonds to the product by talking to fans and asking them for reply. This is what all media are doing btw. This tactic is stretching out now to create artificial (yet being perceived as "personal") bonds between spectator and artist.
"OMG I chatted with XYZ - THE XYZ!"
It is making the once-in-a-lifetime chance of an "after-performance" visit to the star to get an autograph, sigh and faint into a permanent "off-performance" contact - participating in the star's life, OMG!
Will it work? Not really I'm afraid. Jermaine is stretching for heights that are not his.
Sad thing is, this is about artificial life and of course the fans are not friends and will never be - it's just that they are getting a word or two (or they may say, I am dot # 35624 in this or that picture).
IMO this star marketing on twitter bears the danger of emotional abuse and has a very fine line to not cross or the imagination will collapse and backfire. As long as all play and understand the game as a game it's fine. The moment one takes it serious - I would not dare it.
