Indeed, there is no "Heal the World foundation" as we are used to think of (that was the "Michael Jackson foundation 'Heal the World'", dissolved and abandoned by himself in 2002 or so, a small but important difference).
Whoever those people are ... with their newly founded (2008) "charity" they are (ab)using his name and reputation as a humanitarian and trying to take advantage of his fans ... Neither Michael Jackson nor his estate have anything to do with it.
Take care!