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It was announced on 7 July 2011 that, after 168 years in print,[18] the newspaper would print its final edition on 10 July 2011 following revelations of the ongoing phone hacking scandal, with the loss of 200 jobs.
There is speculation that News International will launch a Sunday edition of The Sun to replace the News of the World. The internet URLs sunonsunday.co.uk, thesunonsunday.co.uk and thesunonsunday.com were registered on July 5th 2011 by News International Newspapers Limited.
As consumers have increasingly turned to television and the Internet for news, the circulation of paid newspapers has declined—by 2 to 4 percent annually for more than a decade in most developed markets. The trend is set to continue, particularly as growing broadband penetration encourages the wider use of online media. In addition, free commuter tabloids, available in many big European and US cities, have lured away some paying customers. As a result, the revenues and profits of traditional newspapers are under intense pressure.
While the paper remains Britain's biggest-selling Sunday, in 1951 its circulation was at a historic high of around 8.4m – up from 400,000 at the start of the 20th century. That equates to one issue of the News of the World for every six people in the UK's then 50.2m population.By the time its closure was announced on Thursday, that ratio had fallen to one copy for every 23 people. The National Readership Survey shows the paper is still read by 15% of Britain's population, which, although down on the 27% of 1994, is still more than 7 million people looking at it each week.