Hello everyone,
I haven't posted on here in a long time but I see you are all talking about the oddities with all of these Coca-Cola images and references lately and I found something very interesting.
Looks like AEG and Coca-Cola are important business partners!
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LoginI just posted this in my blog and thought you would all be interested.
Much love,
-SC
Full text of article:
The O2 Announces Major New Sponsor: Coca-ColaAEG Europe, owners and operators of The O2, are delighted to announce that ‘Coca-Cola' has become their official pouring rights partner. The three year deal includes both The O2 arena and indigo2, The O2's more intimate 2,300 capacity music venue.
‘Coca-Cola' products being served at the venue include ‘Coke', ‘Diet Coke', ‘Coke Zero', ‘Sprite', ‘Fanta', ‘Powerade' and ‘Relentless'.
‘Coca-Cola' will develop a customer engagement programme with The O2 that will include benefits for consumers at the venue. This will focus on competitions and cross promotions with their consumer website, ‘Coke Zone'.
Paul Samuels, Executive Director of Sponsorship at AEG Europe, commented: "I'm thrilled that ‘Coca-Cola' have come on board as a founding partner at The O2. Last year The O2 arena sold 1.8 million tickets making it the world's most popular music venue, and since opening over ten million visitors have come through the doors. These figures, along with the great time people have at the venue, will offer ‘Coca-Cola' unrivalled brand awareness. We will work closely with ‘Coca-Cola' over the next year to help them achieve their customer engagement goals and to maximise all sponsorship opportunities at the venue."
Cathryn Sleight, Marketing Director for Coca-Cola Great Britain, added: "The O2 has firmly put itself on the map as THE entertainment venue in the UK, if not the world. We have seen what other founding partners have achieved at The O2 and CCGB's aim is to ensure we capitalize on our sponsorship. This fantastic opportunity, from provding our wide portfolio of great-tasting drinks to offering exclusve prizes to consumers on ‘Coke Zone', opens the channel for us to maximise dialogue with O2 customers. CCGB has had a long association with AEG in the United States and we are pleased to be extending this relationship to the UK."
‘Coca-Cola' joins a prestigious list of brands that are commercial partners of The O2. These are adidas, ADT, BMW, Credit Suisse, InBev, NatWest, NEC, Nestle, O2 and Visa.
The sponsorship of the venue is effective immediately.
Ends
For information about AEG or The O2 please contact Lucy Ellison on 020 8463 2572 or email You are not allowed to view links.
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'Coke','Coca-Cola', 'Coke Zero', 'Coke Zone', 'diet Coke', 'Sprite', 'Fanta', 'Powerade' and 'Relentless' are registered trade marks of the Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with ‘Coca-Cola', recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including ‘Diet Coke', ‘Fanta', ‘Sprite', ‘Coca-Cola Zero', ‘glaceau vitaminwater', ‘Powerade', ‘Minute Maid' and ‘Georgia Coffee'. Globally, it is the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, the Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about the Company, please visit the website at You are not allowed to view links.
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About AEG & The O2
AEG is one of the leading sports and entertainment presenters in the world. It owns or operates some of the world's best arenas and theatres, numerous sports franchises including the Los Angeles Kings (NHL) and The David Beckham Academy, and a collection of companies dedicated to producing, promoting and presenting world-class live entertainment.
In May 2005, AEG announced that it would transform the former Millennium Dome and the surrounding area into the UK's most exciting and technically advanced music, sport and entertainment destination. It has been renamed The O2 and opened in June 2007.
The centrepiece of the multi-million pound development is the 20,000 capacity indoor arena, the most popular music arena in the world. It hosted over 150 world-class music, entertainment and sport events in its first year of opening. There is also a live music venue - indigO2 - with a capacity of 2,300, The O2 bubble - a state of the art exhibition space that is host of Gunter Von Hagen's Bodyworlds exhibition and will soon house The British Music Experience, a permanent, high-tech, interactive music exhibition, an 11 cinema complex, and a vibrant ‘Entertainment District' featuring a variety of bars, restaurants, and leisure facilities including the newly opened nightclub, Matter.
In 2008 The O2 was named International Arena of the Year and Best New Major Concert Venue at the Pollstar Industry Awards, Venue of the Year at the Music Week Awards, Venue of the Year at The Event Services Association and Favourite Venue at the TPI Awards.
In Zone 2 of London's Underground, The O2 is situated on the Greenwich Peninsula next to the North Greenwich station on the Jubilee Line, which provides direct access to central London in less than twenty minutes. Thames Clippers, fast-speed catamarans run a ferry service from central London to the QEII pier next to the venue every 20 minutes.
The O2 is an official venue for the 2012 Olympics hosting both the gymnastic and basketball events.
AEG employs more than 3,000 staff in over 45 operating companies worldwide. Its international head office is in Los Angeles, and its European headquarters is based in London.
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